Product Designer, Audiences & Activation

The opportunity

At Adobe, we are building the future of segmentation and personalization to help enterprise customers understand and reach the people who matter most to their business. Our Audiences team works at the intersection of data, AI, and experience design, taking on complex workflows at an exceptional scale.

As a Product Designer, you will develop how AI integrates into enterprise products used by millions. From day one, your contributions will be visible and recognized by leadership. This role offers you the chance to grow your skills in AI product design and establish new patterns across the product area. You will build a technically complex and human-centered portfolio.

What you’ll do

• Build high-quality, accessible experiences from early concept through production-ready specifications, applying design system principles with confidence and knowing when to challenge existing patterns.
• Build interactive prototypes — including AI-assisted and code-based prototypes — to explore ideas, surface edge cases, and directly shape what gets built.
• Test machine learning features with real user scenarios in mind, using prototype findings to influence product scope before engineering begins.
• Connect with customers to learn how they use the product and share those insights with your team.
• Craft clear narratives around your creative decisions — using visuals, prototypes, and structured storytelling to build understanding and confidence with partners and leadership.
• Establish new interaction patterns that strengthen consistency and quality across the Audiences product area and aid shared libraries.

What you need to succeed

Must-haves:

• 3+ years of product design experience, with a portfolio that shows strong visual craft and clear storytelling capabilities.
• Experience building interactive mockups and vibe-coded experiments to validate real assumptions.
• Experience crafting simple, intuitive experiences powered by complex data.
• Proficiency in Figma and comfort experimenting with evolving AI tools.
• Strong storytelling skills — able to structure and present work in a way that drives decisions, not just discussions.

Nice-to-haves:

• Experience crafting products that incorporate AI-generated outputs or intelligent, model-based features.
• Familiarity with data visualization, segmentation, or analytics products.
• Experience working directly with enterprise customers.
• Equivalent practical experience in design, HCI, or a related field in place of a formal degree.

Preferred Accessibility Design Skills:

• Experience designing accessible and inclusive interfaces for people with disabilities.
• Understanding of applying WCAG conformance criteria in design, specifically testing comps, wireframes, and prototypes for accessibility standards.
• Accessibility certifications for CPACC, WAS, CPWA, or ADS from the IAAP preferred.

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $101,200 -- $201,950 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $139,400 - $201,950

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.