Head of Campaign, Adobe Creative

The opportunity

Adobe makes the tools the world uses to create. Our own creative work should set the standard for what those tools make possible. Adobe Creative is looking for a visionary Head of Campaigns to create the breakthrough ideas and enduring platforms behind Adobe Creative's most important global campaign work. You will build ideas powerful enough to move across film, social, digital, OOH, creator partnerships and real-world moments through collaboration with teams across C&C, without losing their meaning or creative spine.

This is a role for an award-winning creative leader who has built culturally influential campaigns for iconic brands, led multidisciplinary teams and developed ideas that people remember, participate in and talk about. Working upstream, you will shape the creative opportunity, campaign platform and central idea. You will then ensure that idea is translated into a connected creative system that can support flagship storytelling, high-velocity creative and adaptive work at scale.

The Head of Campaigns owns the campaign platform and central idea for Adobe Creative's campaign work. The Head of Brand drives Adobe's identity architecture and core brand system; the Head of Design drives the design practice and visual expression across Adobe Creative's work; and the Head of Copy drives the copywriting practice and language across Adobe Creative's work. You partner with each from the earliest stage so the idea, identity, design and language develop as one connected creative system.

You will build Adobe's internal campaign capability, ensuring that our most important creative ideas come from a strong internal point of view and that agency partners extend, rather than define, our creative ambition.

You are a maker first. You still concept, shape ideas and challenge the work in the room. Your authority comes from the strength of ideas and your ability to make them better.

What you’ll do

Create Breakthrough Campaign Platforms

• Originate and lead Adobe Creative's most important global campaign ideas and integrated creative platforms.
• Define the central creative idea and campaign architecture from brief through launch, partnering with the Head of Copy on narrative and language and the Head of Design on visual expression.
• Build ideas that connect Adobe's products with a meaningful point of view on creativity, culture and the future.
• Ensure every campaign is grounded in a clear human tension, product truth and distinctive role for Adobe.
• Develop platforms capable of supporting flagship storytelling, cultural participation and high-velocity creative.
• Identify creative opportunities before they arrive as formal briefs.

Lead Campaigns Across the Work

• Lead campaign development from early strategic territory through concept, production and launch.
• Shape Adobe Creative's most visible global campaigns and product launches.
• Partner with Content, Experiences and shared-service teams when campaign platforms extend into publishing, partnerships, talent or real-world moments.
• Ensure ideas scale across channels and formats without losing their clarity, emotion or originality.
• Partner with the Head of Design to turn breakthrough ideas into compelling visual worlds.
• Partner with the Head of Copy to shape campaign narratives, scripts, headlines and language.
• Partner with the Head of Brand to ensure campaigns stretch and advance Adobe's identity without fragmenting it.
• Hold the campaign creative standard through production, adaptation and rollout.

Build a World-Class Campaign Community

• Lead and develop Creative Directors, Associate Creative Directors and multidisciplinary concept teams.
• Build a strong leadership bench and clear pathways for makers to grow.
• Recruit exceptional creative talent with diverse perspectives, cultural intelligence and strong conceptual craft.
• Create a culture of ambition, direct feedback, experimentation and creative generosity.
• Keep senior creative leaders close to the ideas and the work.
• Build flexible teams around the creative opportunity rather than traditional agency structures.
• Develop new models for rapid concepting, prototyping and collaborative creative development.

Lead Agencies from a Strong Internal Point of View

• Lead the creative relationship with Adobe's lead campaign agency and specialist creative partners for work commissioned by Adobe Creative.
• Set the creative direction before external partners begin execution.
• Ensure agencies amplify Adobe Creative's point of view rather than supplying one.
• Partner with Production, Talent, Partnerships and other shared-service teams to select the right agencies, directors, creators, production companies and specialist collaborators for each opportunity.
• Hold externally produced campaign work to the same creative standard as internal work.
• Challenge safe, familiar or derivative thinking, regardless of where it originates.

Advance AI-Native Campaign Creativity

• Define Adobe Creative's point of view on how AI changes campaign development, creative exploration and production.
• Build AI-native workflows that expand the range of ideas explored and accelerate prototyping without lowering the standard.
• Establish principles for evaluating AI-assisted campaign work through originality, intention, cultural relevance and human authorship.
• Define where AI can support scale and where human judgment and creative intervention remain essential.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $128,100 -- $289,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.