Head of Campaign, Adobe Creative

The opportunity

Adobe makes the tools the world uses to create. Our own creative work should set the standard for what those tools make possible. Adobe Creative is looking for a visionary Head of Campaigns to create the breakthrough ideas and enduring platforms behind Adobe Creative's most important global campaign work. You will build ideas powerful enough to move across film, social, digital, OOH, creator partnerships and real-world moments through collaboration with teams across C&C, without losing their meaning or creative spine.

This is a role for an award-winning creative leader who has built culturally influential campaigns for iconic brands, led multidisciplinary teams and developed ideas that people remember, participate in and talk about. Working upstream, you will shape the creative opportunity, campaign platform and central idea. You will then ensure that idea is translated into a connected creative system that can support flagship storytelling, high-velocity creative and adaptive work at scale.

The Head of Campaigns owns the campaign platform and central idea for Adobe Creative's campaign work. The Head of Brand drives Adobe's identity architecture and core brand system; the Head of Design drives the design practice and visual expression across Adobe Creative's work; and the Head of Copy drives the copywriting practice and language across Adobe Creative's work. You partner with each from the earliest stage so the idea, identity, design and language develop as one connected creative system.

You will build Adobe's internal campaign capability, ensuring that our most important creative ideas come from a strong internal point of view and that agency partners extend, rather than define, our creative ambition.

You are a maker first. You still concept, shape ideas and challenge the work in the room. Your authority comes from the strength of ideas and your ability to make them better.

What you’ll do

Set the Standard and Build the Practice

• Define and hold the design craft standard across Adobe Creative.
• Establish a clear point of view on world-class design in the age of AI.
• Build shared principles for typography, image-making, art direction, motion, interaction and emerging visual practices.
• Raise the design standard across everything we make, from high-velocity work to our most visible global moments.
• Ensure the work feels connected and recognizably Adobe without becoming repetitive or formulaic.
• Build frameworks, tools, and working practices that enable strong design decisions from the start.
• Partner with the Head of Brand to translate Adobe’s identity system into distinctive and adaptable creative expression.
• Partner with Production, Operations and Creative Technology to protect craft while supporting speed and scale.

Lead Design Across the Work

• Lead design from early creative development through final execution.
• Set the art direction and design craft across Adobe’s creative, content and experiences.
• Shape Adobe’s most visible global campaigns, product launches, cultural moments and live experiences.
• Ensure strong ideas scale across channels and formats without losing their intelligence or visual impact.
• Partner with the Head of Campaigns to turn breakthrough ideas into compelling visual worlds.
• Partner with the Head of Copy to develop visual and verbal expression as one connected creative system.
• Direct agencies, design studios and specialist collaborators from a clear internal Adobe point of view.
• Hold externally produced work to the same standard as internal creative.

Cultivate a world-Class community of Designers

• Lead and develop Creative Directors, Associate Creative Directors, Art Directors, and Designers.
• Build a strong leadership bench and clear pathways for makers to grow.
• Recruit exceptional designers with diverse perspectives, multidisciplinary skills, and a deep commitment to craft.
• Create a culture of direct feedback, high standards, experimentation, generosity, and continuous learning.
• Keep senior design leaders close to the work and protect meaningful time for making.
• Build flexible teams around the creative opportunity rather than fixed structures.
• Connect designers across the organization, so knowledge, tools, and creative learning are shared.

Advance AI-Native Design

• Define Adobe Creative’s point of view on how AI changes design practice, craft and authorship.
• Build AI-native workflows that expand creative possibility and accelerate iteration without lowering the standard.
• Establish principles for evaluating AI-assisted work through originality, intention, taste, craft and brand distinction.
• Define where AI can support scale and where human authorship and judgment remain essential.
• Partner with Product as a creative customer zero, testing emerging capabilities through real work and translating learning into useful feedback.
• Ensure teams understand responsible AI, provenance, creator rights and Content Credentials.

Represent Design Across Adobe

• Represent design in executive and cross-functional forums.
• Translate creative direction and craft decisions into clear, actionable choices.
• Advocate for design to be involved earlier in strategic, product and creative development.
• Connect design excellence to audience impact, brand distinction and business value.
• Present work with clarity, confidence, and conviction.

What you need to succeed

• 15+ years of experience in design, art direction, or multidisciplinary creative leadership.
• A world-class portfolio demonstrating exceptional craft across creative, content and experiences.
• Significant experience as a senior design leader, Executive Creative Director, Design Director or equivalent.
• Meaningful industry recognition through D&AD, Cannes Lions, The One Show, ADC, AIGA or equivalent.
• Experience leading design across both high-velocity output and major flagship work.
• A track record of building design practices, systems and teams, not only reviewing finished work.
• Exceptional taste and the ability to explain clearly why work succeeds or falls short.
• Deep expertise in typography, art direction and image-making, with strong fluency across motion, digital, spatial, editorial and emerging design practices.
• Experience translating brand systems into distinctive and evolving creative expression.
• Experience directing agencies, design studios, and specialist partners.
• Deep fluency with Adobe Creative Cloud, Firefly and generative AI workflows.
• A clear point of view on how AI changes design practice, authorship and creative scale.
• A commanding presenter who can communicate the value of design to senior executives.
• A genuine and current understanding of culture, design, technology, art, fashion, entertainment and creator communities.
• A track record of building multidisciplinary teams, developing future leaders and maintaining a high standard through speed, ambiguity and change.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $128,100 -- $289,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.