Gold Front’s Josh Lowman on cultivating a creative practice

The design studio founder talks craft, career, and “category design” with Adobe’s Talin Wadsworth

A black-and-white photograph of a white man with a mustache and beard against a background of twelve photographic portraits (n three horizontal rows) blurred and layered with a left-to-right, purple-to-orange gradient. In the upper left corner is the Adobe logomark, in the center, in calligraphic type the words Gold Front, and on the left the logomark for SoDA Series: LIVE On Air.

In this episode from SoDA Series: LIVE On Air, Adobe principal designer Talin Wadsworth hosts a conversation with Josh Lowman, founder and chief creative officer of strategy and design studio Gold Front. From a simple desire to do better work, to continually reassessing and rethinking personal goals, they reveal a process that can help designers drive purpose, show up authentically, positively affect the world, and chase a personal version of what it means to be good at design.

Insights from the conversation

• Why uncovering a unique and personal voice is the most fertile territory for building a career
• What the Great Work Flywheel is and how it can help designers build creative confidence and find their voice
• Why “category creation” and “category leadership” are big forces in the world of business
• The importance of being able to frame innovation so customers can understand it
• Why it matters that designers decide where they fall on the "design spectrum" (from making beautiful things to solving big problems)

About SoDA Series: LIVE On Air

SoDA (The Society of Digital Agencies) is a global network of innovative digital agencies. Together with Adobe, they present SoDA Series: LIVE on Air, the podcast edition of SoDA Series Live, conversations with creative leaders about their personal experiences, professional journeys, and what keeps them inspired.