Product Equity at Adobe

Our Purpose

At Adobe, the Product Equity team is dedicated to ensuring that everyone, regardless of human differences, can fully engage with our products without experiencing harm or barriers. Our focus is on transforming how we research, design, and develop products, strategically minimizing bias and harm at every phase.

We recognize that traditional identity models often overlook the needs of underinvested communities. To address this, we’re committed to creating new development models that prioritize marginalized identities and lived experiences.

Our approach is global and intersectional. By deeply understanding the challenges systemically underinvested and marginalized creators face, we design for one and extend to many. Co-creation is at the heart of our process, driving us to build products that better serve a wider range of people. We integrate this approach by working closely with teams across Adobe, equipping them with the necessary tools, resources, and knowledge to develop products that reflect the diversity of our world. As a result, Product Equity enables top-line business goals and generate new revenue and market opportunities.