Creative Director, Social Tone & Voice

The opportunity

We’re looking for a Creative Director for Social who is equal parts writer, satirist, cultural observer, and comedic architect. This isn’t a “social copywriter” job. This is for someone who understands the craft of writing for the internet at a professional level: short-form scripts, comedic beats, fast-pivot ideation, that can translate across TikTok, Reels, YouTube Shorts, and emerging formats.

If you’ve written for broadcast comedy institutions or satire-heavy social platforms—or a portfolio that demonstrates similar rigor, timing, and imagination—you’ll feel at home here.

This role will shape the voice of Adobe’s social ecosystem through original ideas and comedic story instincts, while collaborating with creators, editors, strategists, and production partners to bring the work to life.

What you’ll do

• Develop scripts, sketches, formats, and recurring characters that can anchor new social programming.
• Elevate Adobe’s brand presence by applying comedic timing, social literacy, and cultural fluency to campaign moments and always-on content.
• Translate insights and trends into ideas that feel original, sharp, and shareable.
• Partner with Creative, Influencer, and Production teams to shape ideas that resonate with key Adobe social audiences.
• Maintain a strong bar for creative excellence and writing quality across all social channels.

What you’ll bring

• A proven portfolio of comedic writing across short-form video, sketch, and satire
• Professional experience writing for platforms like The Onion, SNL, late-night shows, digital satire studios, or equivalent environments.
• Strong understanding of social platforms, social pacing, and writing for visual comedic timing.
• Ability to write scripts that are concise, funny, unexpected, and deeply internet-native.
• Experience developing franchises, pilots, and characters.
• Ability to collaborate with creators and performers, guide tone, and iterate quickly.
• Comfort working in a fast environment with changing inputs and high creative expectations.
• A passion for culture, comedy, and storytelling with a sharp editorial point of view.

Preferred Qualifications

• Experience in both writer’s-room and social-native environments.
• Strong grasp of Adobe tools and generative workflows is a plus.
• A point of view on where internet humor is going and how brands should adapt.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $117,500 -- $235,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.