Principal Designer, GenStudio

The opportunity

We’re reimagining the future of creativity and marketing for enterprises — and we’d love for you to lead that charge! As Principal Designer for Adobe GenStudio, you’ll help define how the world’s top brands harness the power of generative AI to tell their stories. We’re building next-generation tools that help marketing teams create, activate, and optimize content at scale—making every campaign more intelligent, efficient, and creatively inspired. If you’re passionate about crafting thoughtful design systems and experiences that push the boundaries of what’s possible, this is the place to do your best work.

What you’ll do

In this role, you’ll shape the next generation of creative and marketing experiences powered by generative AI across Adobe GenStudio and Firefly Enterprise. We’re looking for someone who can define and elevate the design vision for products that transform how enterprises create, collaborate, and deliver content at scale. You’ll combine storytelling, systems thinking, and user empathy to craft products that feel both innovative and unmistakably Adobe.

You’ll guide cohesive design narratives and user journeys across GenStudio’s campaign orchestration and Firefly’s enterprise-grade generative capabilities. Working closely with product, engineering, and marketing teams, you’ll make sure every experience feels intuitive, powerful, and connected—turning complex AI workflows into delightful, human-centered tools.

We love designers who think big and get hands-on. You’ll prototype, explore, and iterate through concepts and motion studies, all while ensuring exceptional design integrity through launch. You’ll also mentor and inspire other designers, helping shape the craft and culture of the team. Together, we’ll reimagine how generative AI empowers marketing organizations to scale creativity, accelerate content production, and deliver personalized experiences that resonate.

What you’ll need to succeed

• 15+ years of experience designing and shipping world-class digital products.
• Proven ability to create and communicate a bold, unified design vision.
• A tinkerer’s mindset—comfortable with prototyping, vibe coding, and experimentation.
• Strong problem-solving skills and attention to detail.
• Clear, confident communication that encourages collaboration across functions and other product and design teams at Adobe.
• A drive to explore what’s next in design, AI, and creative technology.

Preferred Accessibility Design Skills

• Experience designing accessible and inclusive interfaces for people with disabilities.
• Familiarity with WCAG standards and testing for accessibility compliance.
• Certifications such as CPACC, WAS, CPWA, or ADS from IAAP are a plus.

What we offer

At Adobe, we believe that creativity belongs to everyone—and that includes our team. We offer a collaborative and inclusive environment where diverse perspectives drive better ideas. You’ll have access to world-class resources, modern AI tools, and opportunities to work on projects with global impact.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $173,400 -- $317,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.