Adobe Design Talks: Navigating uncertainty in creative work

A conversation about approaching new technology with intention

A photograph of two men seated on a stage in front of a digital sign that reads Adobe Design Talks. The man on the left is leaning across a small table to shake the hand of the man on the right.
Photography by David Andrako

At Adobe Design Talks in New York City, Matthew Richmond (VP of Design, Creative Cloud Pro Products and 3D at Adobe) joined fellow creative, and former School of Visual Arts student, Rich Tu (Partner and Executive Creative Director at Sunday Afternoon) in a conversation about how emerging technologies, like generative AI, are impacting creative processes and how they might impact them in the future.

The rate of technological change has increased exponentially in the past two years. Along with it there's been growing uncertainty in the creative industry. Generative AI, especially, has raised a lot of questions for creative professionals about where creative careers are headed, what types of changes they can expect next, and what skills they should be investing in now.

Rich and Matthew explore not only how technology has evolved in the fifteen years since they were student and instructor, but how they’re continuing to navigate technological evolution with intention, experimentation, and a bit of optimism.

Insights from the conversation

Answers to the question: Are creative jobs safe?
Where generative AI fits into the “bell curve” of creativity
Which “soft skills” creative professionals must continue to develop
How the eye of the creator differs from the eye of the curator
The role the creative community can continue to play in the development of AI

About Adobe Design Talks

Adobe Design Talks is a series of learning and networking events for creative professionals that foster connections, community, and conversations on the role and practice of design in technology.

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