Ovetta Sampson on design in the age of generative AI

Tips, best practices, and global principles for creating ethical models

A photograph of a Black woman wearing jeans and a vibrant peach, pink, blue, yellow, and black striped top standing in front of a blue-screen backdrop.

Photography by Myleen Hollero

In this Adobe Design Summit talk, Ovetta Sampson (director of User Experience, Machine Learning, Google) shares practical tips to help designers be ethical and compassionate creators and users of Artificial Intelligence and Machine Learning.

Ovetta has been working in design for over 30 years and specializing in Machine Learning and Artificial Intelligence for the last ten years. She provides a crash course for designers that includes a set of global principles for designing for these technologies and a call to reduce the potential for harmful outcomes.

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Insights from this talk

About Adobe Design Summit

Adobe Design Summit is a biennial, multi-day celebration of Adobe’s internal design culture. It’s an opportunity for our 700+ person team—in multiple time zones, countries, and regions—to share experiences and design perspectives with each other and partner teams inside of Adobe.

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