Wireframe S5E1: Capturing energy and purpose through design

Courtney Quinn and Brandon Groce help WillOnAWhim rethink his website

"Wireframe' Podcast cover. Adobe logo and the words "Wireframe" is placed on the left, with a headshot of a man on the right

Wireframe reveals the stories behind user experience design and how it helps technology fit into our lives. It’s a unique, highly produced podcast for UX/UI designers, graphic designers, and the design-curious. Hosted by Khoi Vinh, one of Fast Company’s 100 Most Creative People in Business. Choose your favorite podcast player to subscribe to Wireframe.

YouTuber Will Humphrey—known for his engaging WillOnAWhim channel—has got a lock on telling great stories and sharing hair care tips for people with natural hair, like himself. He also wants to sell merch to his followers (half a million subscribers on YouTube alone) and use the funds to support kids in foster care, having been raised that way himself. However, his website is functional but sparse, and doesn’t properly represent Will’s brand, energy, and purpose. The challenge then is how to help Will find a vision to design a more effective website.

Quote with a headshot of a man that reads "It's a cart without a house situation. Will has the cart, but it's not getting to anybody. We need to find the horse and design it." - Brandon, Designer

Browse through Will’s website as he continues to think through some design choices and tries out new ideas. You can also follow him on TikTok, Twitter, and Facebook.

This episode pairs Will with Courtney Quinn—a prolific online content producer you might know as Color Me Courtney. Courtney uses her own website as inspiration to help Will think through color theory, and how different tones and shades could prompt consumer behavior on the merch page. Find Courtney on Instagram, TikTok, and YouTube.

For a professional designer’s perspective on web design, we also connect Will with Brandon Groce. He’s a designer, speaker, content creator, and friend of Adobe – check out his design portfolio and follow Brandon on Instagram and YouTube.

This season of Wireframe is supported by Adobe Express – a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about Adobe Express at adobe.ly/wireframeexpress. (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)

Listen and subscribe to the show, and click here to read a full transcript of this episode.

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