Wireframe S5E2: Refining a point of view for social content

Chris Do and Elaine Lopez help Juliana Cifuentes design for home buyers

"Wireframe' Podcast cover. Adobe logo and the words "Wireframe" is placed on the left, with a headshot of a woman on the right

Wireframe reveals the stories behind user experience design and how it helps technology fit into our lives. It’s a unique, highly produced podcast for UX/UI designers, graphic designers, and the design-curious. Hosted by Khoi Vinh, one of Fast Company’s 100 Most Creative People in Business. Choose your favorite podcast player to subscribe to Wireframe.
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Juliana Cifuentes is an ambitious and successful realtor who gets great satisfaction from helping young home buyers find their first homes. But the process of designing engaging content on her social feeds overwhelms her. The social media content Juliana creates doesn’t have a clear point of view. Color, typography, and imagery are inconsistent, and her message is getting lost. If Juliana wants to teach her clients about the market effectively, she needs lessons on how design can help.

Quote that reads "In my early days, I was trying to teach too much on social media, but I found that the simpler my posts were, the more they were liked, shared, and generated an audience for me" - Chris Do. A headshot of a man in placed on the right.

You can find Florida-based realtor Juliana Cifuentes on Instagram, Facebook, and YouTube.

For some helpful content design tips, we pair Juliana with Chris Do. He’s a podcaster and the founder of The Futur Academy—an online education platform with the mission of “teaching one billion people how to make a living doing what they love.” Watch his videos on YouTube, and find him on Instagram and Twitter.


Elaine Lopez brings pro-designer knowledge to the episode, too. She’s a designer, researcher, and educator in the faculty of Communication Design at the Pratt Institute School of Design. Elaine talks about how typeface, color, and composition can help Juliana cut through clutter and design educational content that’s simple, accessible, and consistent. You can check out Elaine’s work on her website and follow her on Instagram.

This season of Wireframe is supported by Adobe Express—a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about Adobe Express at adobe.ly/wireframeexpress. (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)

Listen and subscribe to the show, and click here to read a full transcript of this episode.

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