Wireframe S5E3: Representing diversity with confidence and clarity

Ellen Bennett and Schessa Garbutt help Latinx Therapy refresh her brand

"Wireframe' Podcast cover. Adobe logo and the words "Wireframe" is placed on the left, with a headshot of a woman on the right

Wireframe reveals the stories behind user experience design and how it helps technology fit into our lives. It’s a unique, highly produced podcast for UX/UI designers, graphic designers, and the design-curious. Hosted by Khoi Vinh, one of Fast Company’s 100 Most Creative People in Business. Choose your favorite podcast player to subscribe to Wireframe.
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Therapist Adriana Alejandre is great at helping patients refresh their mental health. But when it comes to her own branding, she’s stuck in the past. Her mental health org, Latinx Therapy, has grown leaps and bounds since it was founded in 2018, and it’s time for a branding update. Khoi and his team help Adriana find a new look that represents the breadth of the Latinx population and herself, so Latinx Therapy can move with confidence and clarity into its next stage.

Quote that reads "If you want to rebrand, stop thinking about the rebrand. Just do it, and be okay with being uncomfortable." - Ellen Bennett. A headshot of a woman in placed in the right.

Adriana Alejandre is a therapist working to break the stigma of mental health within the Latinx community by making mental health services more accessible. Find her on Instagram, Facebook, YouTube, and TikTok. She also hosts a podcast on her website, where you can see the existing logo that she’s trying to refresh.

We pair Adriana with Ellen Marie Bennett of Hedley & Bennett, an apron and cookware company known for its iconic ampersand logo. Ellen shares the story of how she chose to represent her own heritage through her brand. Follow her on Instagram.

Designer Schessa Garbutt of Firebrand Creative House helps Adriana harness the simple power of symbols to inspire her new look, and they talk about the potential of using the Quetzal bird as a design inspiration for her refresh. Schessa references work she’s done with “Mindfulness For The People,” a queer Black-woman-owned not-for-profit that used symbolism from African culture in its branding. Find Schessa on Instagram and Twitter.

This season of Wireframe is supported by Adobe Express—a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about Adobe Express at adobe.ly/wireframeexpress. (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)

Listen and subscribe to the show, and click here to read a full transcript of this episode.

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