Design Matters podcast: Adobe Design’s Brooke Hopper on art and artificial intelligence

A conversation with Debbie Millman about how generative AI is transforming creative processes


A white woman with short brown hair, wearng a red jumpsuit is smiling, with her left hand in the air (in acknowledgement of an audience). She's against a black background with white script that reads "Brooke Hopper Designer Live at SXSW." In a smaller box in the lower left hand corner in mint green type are the words "Design Matters Season 19" alongside a charicature of a brown-haired woman wearing black-framed glasses and in white type "with Debbie Millman."

During “Creativity in Flux: Art & Artificial Intelligence,” a Design Matters episode recorded live at SXSW 2024, host Debbie Millman and Adobe principal designer Brooke Hopper explore the impact of machine intelligence and new technologies on art, artistry, and the creative process.

In her role on Adobe Design’s Machine Intelligence and New Technologies team, Brooke considers the impact and potential of generative AI on the creative industry. Her conversation with Debbie touches on copyright and artist protections in generative models, the challenges of prompting in generative AI, and how the combination of human experience and computer pattern recognition can enhance creativity.

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Insights from the conversation

About Design Matters

Hosted by Debbie Millman, Design Matters is the world's first podcast about design and an inquiry into the broader world of creative culture through wide-ranging conversations with designers, writers, artists, curators, musicians, and other luminaries of contemporary thought.

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