Gold Front’s Josh Lowman on cultivating a creative practice

The design studio founder talks craft, career, and “category design” with Adobe’s Talin Wadsworth

A black-and-white photograph of a white man with a mustache and beard against a background of twelve phorographic portraits (n three horizontal rows) blurred and layered with a left-to-right, purple-to-orange gradient. In the uper left corner is the Adobe logomark, in the center, in calligraphic type the words Gold Front, and on the left the logomark for SoDA Series: LIVE On Air.

“A conversation with Gold Front: On category design and creating an impact,” explores the art of building a creative practice and cultivating a creative life.

In this episode from SoDA Series: LIVE On Air, Adobe principal designer Talin Wadsworth hosts a conversation with Josh Lowman, founder and chief creative officer of strategy and design studio Gold Front. From a simple desire to do better work, to continually reassessing and rethinking personal goals, they reveal a process that can help designers drive purpose, show up authentically, positively affect the world, and chase a personal version of what it means to be good at design.

Insights from the conversation

Why uncovering a unique and personal voice is the most fertile territory for building a career
What the Great Work Flywheel is and how it can help designers build creative confidence and find their voice
Why “category creation” and “category leadership” are big forces in the world of business
The importance of being able to frame innovation so customers can understand it
Why it matters that designers decide where they fall on the "design spectrum" (from making beautiful things to solving big problems)

About SoDA Series: LIVE On Air

SoDA (The Society of Digital Agencies) is a global network of innovative digital agencies. Together with Adobe, they present SoDA Series: LIVE on Air, the podcast edition of SoDA Series Live, conversations with creative leaders about their personal experiences, professional journeys, and what keeps them inspired.

Header copy

Design your career at Adobe.

Button copy

View all jobs

Button link

/jobs