SXSW panel: Building the future of digital products

Product equity leaders from Adobe, Uber, and Visa discuss how to build equitable systems into the product development process

A photograph of (from left) an Indian woman, two Black men, and a Black woman seated on a stage (facing an audience and the camera) under a banner that reads SXSW 2024. The audience is in the foreground facing the stage with the backs of their heads toward the camera.

At this year's South by Southwest festival, Adobe curated and participated in a panel addressing the increasing importance of product equity’s role in building inclusive products for historically marginalized and underinvested communities. The panel discussion focuses on product equity as a discipline, what’s working in the effort to build more inclusive and equitable products, and implementing internal processes around product equity at large companies.

“On the margins: Building the future of digital products,” moderated by Shreya Singh Hernández (Tech Equity Research Manager, Aspen Institute, Aspen Digital), featured product equity leaders Timothy “TB” Bardlavens (Director of Product Equity, Adobe), Shadeequa “Dee” Miller, Ph.D., (Director of Inclusive Design & Product Equity, Visa), and Zach Singleton (Director of Product Management, Uber) in a conversation about incorporating equitable systems into the product development process.

Insights from this conversation

How to balance tight timelines to ship products with the limited resources of product equity teams
What it means to “move at the speed of trust”
How to set goals around product equity work and define what success looks like
The importance of understanding the difference between localization and culturalization
How to build a shared understanding of product equity

About SXSW

Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is dedicated to helping creative people achieve their goals. An essential destination for global professionals, the SXSW conference and festivals celebrate the convergence of tech, film, music, education, and culture.

Header copy

Design your career at Adobe.

Button copy

View all jobs

Button link

/jobs