Our Purpose

At Adobe, we believe better products are built when they work seamlessly for everyone. The Product Equity team is dedicated to developing practices that improve usability, reduce barriers, and enhance our tools to meet the needs of our global customer base.

We take a human-centered approach to deeply understand various user experiences and challenges. By embedding equitable approaches into product workflows—from research and design to development—we strengthen customer trust, fuel innovation, and enable Adobe teams to build products that are more intuitive, flexible, and effective.

Our goal is simple: We design for the full range of human experiences so that our tools adapt to how people create, not the other way around.

Co-creation, or building with our customers, is at the heart of our process. We enable this approach by collaborating closely with teams across Adobe, equipping them with the necessary tools, resources, and knowledge to develop products that accurately reflect our world. This approach not only improves product quality but also generates new market opportunities and supports Adobe's business goals.

When equity leads, innovation follows.

Our Vision

To create a future in which every person, regardless of human difference, can access and harness the power of digital products without experiencing harm, bias or limitation.

Our Mission

To drive more equitable outcomes across all Adobe products, services, and communities.

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